Positioning and Messaging
Before you build your website, or spend a dime on collateral you need to figure out what you are going to say and if it is going resonate with your target audience. When you are caught up in building the best product possible, it is easy to forget that others know nothing about you.
You only have a minute or two to make that first impression.
Positioning your company or product succinctly and clearly will make that minute count.
Good positioning takes into account your target audience, your value, and your competitors. Good positioning needs to be validated in your target market.
Barbara Tallent provides consulting services that help you position your company and create a message that will persuade your customers.